Wild Child smoothies are designed to be packed frozen for school and thawed by lunchtime. The logo cleverly uses the two “i”s to form an exclamation point, capturing the energetic vibe kids know and love.

While targeted at children, the brand avoids feeling too juvenile. The packaging draws inspiration from school notebooks, featuring playful layers of stickers and doodles.

We helped expand the brand by visualizing the target consumer (kids 8–14), creating Instagram content showcasing smoothies in lunchboxes and lockers, and producing animated gifs that brought the brand to life.