An interactive art installation that celebrates your favorite sugarcoated delights.
Candytopia is an imaginative wonderland with a one-of-a-kind full sensory experience of confectionery bliss. This interactive art installation celebrates the vibrant colors and flavors of your favorite sugarcoated delights in an array of vast environments.
For this project we were tasked with designing large scale store front imagery for exhibits in Atlanta, Philly, Houston and New York City. We were responsible for creating and managing design assets - like the candy unicorn and flying pig mascots - that were used across multiple brand platforms. We redesigned the website with a focus on playfulness and simplicity. We also created advertising and email campaigns that leveraged the Candytopia brand while also being unique to each location.
Each touch point, from the window displays to the website to the Instagram profile was designed to showcase the sensorial magic of the world of Candytopia.
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