Branding & packaging design for Michael’s kids arts & crafts brand.

We were engaged by the Michael’s team to help reinvent their kids brand. Our task was to elevate Creatology to compete with national brands while also reinvigorating the packaging with a fresh look and playful personality. Redefining the brand to create distinction at shelf was inspired by curiosity, imagination, and most importantly creativity. We delivered fun, kid-approved packaging that transformed the aisle into an engaging assortment for endless inspiration and unlimited potential for brand growth. The brand is now bold, memorable and reflects the creative spirit of young makers everywhere!