We partnered with Tyson to create Ball Park’s first brand guidelines, capturing the authentic taste of summer and the brand’s bold, playful personality.

The design blended flat vector graphics, mouthwatering product photography, and vibrant primary colors to embody the Ball Park spirit. We helped define key elements beyond color and typography, including brand positioning, narrative, and consumer personas.

To reflect the brand’s laid-back, fun tone, we incorporated playful details like jersey numbers, condiment icons, ticket-shaped text blocks, and a logo playbook throughout the guidelines.