Refreshing a classic Puerto Rican brand

Cidrines, a beloved bakery rooted in Puerto Rican tradition, set out to connect with a new generation while staying true to its rich heritage. The goal was to evolve the logo and packaging with a modern touch while preserving the warmth and authenticity that have long made Cidrines part of the island’s cultural fabric.

Recognizing the importance of balancing tradition with modernity, we understood that even subtle changes could have a meaningful impact. By honoring Citrine’s core identity and the emotional connection it holds with consumers, the refresh sought to preserve its cultural significance while engaging a more contemporary audience.