When tasked with adapting the Orange House brand from its original Taiwanese identity for the U.S. market, we knew a bold approach was essential. Rather than follow category conventions, we set out to create a fresh, distinctive brand that could stand apart from industry giants.

Consumer insights and validation guided a strategic repositioning, helping Orange House carve out space in a crowded market. By clearly communicating both cleaning efficacy and the use of natural ingredients, the new design speaks directly to today’s eco-conscious, discerning consumer.